IRF Point of Purchase (POP) Tools
The International Riesling Foundation has created several point of sale items which may be downloaded, “branded”, and designed to suit the individual user’s needs – featuring the IRF Riesling Taste Profile – adjustable to suit the wines being promoted. We invite and encourage Riesling producers around the world to use these items.
The items (and their dimensions) include Price Cards (7″x10″/ 17.78cm x 25.4 cm), Shelf Talkers (3″x3.5″/ 7.62 cm x 8.89cm), Small Case Cards (8.5″x11″/ 21.59cm x 27.94cm), Table Tents (3.5″x10″/8.89cm x 25.4cm, – 3.5″x5″ folded), and an adjustable length Neck Hangers. In the case of the first four items, there are versions for Dry, Medium Dry, Medium Sweet, Sweet, Late Harvest, and Ice Wines. For each “flavor” there are some recommended food pairings in general categories, as well as room for additional copy if desired.
To see how these items may be “branded” and incorporate the Riesling Taste Profile, see the samples at left.
This files to download include artwork, instructions, and everything else needed to customize these point of sale materials for individual brands, and to make this artwork common in the market. The Riesling Taste Profile is being used increasingly on back labels and point of sale materials by Riesling producers.
Click on the individual images to download artwork, samples and instructions.